“What does transparency look like in the world of social media?”
First off, lets define transparency from a wikipedia standpoint:
“Transparency, as used in science, engineering, business, the humanities and in a social context more generally, implies openness, communication, and accountability. Transparency is operating in such a way that it is easy for others to see what actions are performed. For example, a cashier making change at a point of sale by segregating a customer’s large bills, counting up from the sale amount, and placing the change on the counter in such a way as to invite the customer to verify the amount of change demonstrates transparency.”
In a world where every decision is based firstly upon presentation, how a person or company conducts and presents themselves to the public world is the most important tool for building and maintaining a strong customer rapport.
Social media to me is a megaphoned outlet for individuals to express themselves to others as well as a way to increase and maintain their desirability.
Transparency comes in play when outside perspective reviews the consistency and morals of the said individual/business. If the consistency of honesty and integrity is muddled, the outside perspective becomes weary and hesitant about wether or not that identity is true. How can you increase your conversion or build your following if your not being honest? The truth will always come out, and if you weren’t honest in the first place, well you have some major explaining to do when it does.
People hate liars, benders of truth or manipulators- and often times, I have found that society today is drawn more towards those public entities that are being transparent (honest) at all times, showing both the good and the bad.
People like feeling like they can relate.
They like feeling like that public figure is just like them.
Ultimately, if your customer or target market cant relate to you AND your product, why would they buy? They wouldn’t. They would find your competitor that does.
Transparency is KEY.
Question to leave you with:
How are you transparent? How is your business transparent?
Writer: Krista McKenna
Social City Networking INC.: SOCIAL in the CITY 2013