Eco Fashion Week Announces New Partnerships, Proves Ethical Fashion Demand Higher Than Ever!

VANCOUVER, CANADA – The world’s largest sustainable fashion event – Eco Fashion Week continues to raise global awareness for social, environmental and economically sustainable practices this April 19th-24th, 2015. Now in its Ninth Season, the Vancouver based event will host brands like H&M, SAVERS Value Village, local and international designers. Featuring a main runway designed by renowned architect Michael Green and beauty by La Biosthétique, Eco Fashion Week is ready to solidify Vancouver as the international hub of responsible fashion.

British Columbia Launch of H&M’s Spring 2015 Conscious Exclusive Collection:

Hosted at The Fairmont Waterfront – April 19th 7:00pm

H&M is poised to open Eco Fashion Week with the BC launch of their Spring 2015 Con- scious Exclusive Collection. The Swedish brand’s eco friendly initiatives make conscious choices desirable and easily accessible for many shoppers. The entire collection is made from more sustainable materials such as organic cotton and recycled polyester.

H&M will also speak to their Garment Collecting Initiative – A global movement that en- courages customers to bring unwanted garments of any brand and in any condition to H&M stores to be given a new life. H&M is encouraging BC shoppers to drop off their unwanted clothing and enter to win a pair of tickets for the evening. 100 pairs are available and shop- pers can enter at any H&M location across BC between March 19th – April 13th.

Thrift Chic Challenge & 68 LBS Challenge Presented by Value Village:

Hosted at The Fairmont Waterfront – April 20th 5:30pm (Cocktail begins)

Thrift Chic Challenge Presented By Value Village (7:00pm) – A trend-focused event where three stylists are given a $500 allowance to create ten runway-worthy outfits using only gently-used clothing from Value Village, the Thrift Chic Challenge has become without a doubt one of Eco Fashion Week’s most anticipated runway shows. This year’s stylists are: Megan-Magdalena Bourne, Lucy Yun and Dominique Hanke

The 68 LBS Challenge Presented By Value Village (8:30pm) – Established Canadian designer and Project Runway Canada Season 1 alumnae, Carlie Wong brings her strong couturier skills to the Value Village 68 LBS Challenge. Sixty-eight pounds is the amount of clothing and textiles the average North American throws away each year and serves as the

inspiration for this fashion challenge as Carlie will create a brand new collection from sixty- eight pounds of gently-used clothing from Value Village.

Waterfront Kimono Contest:

Unveiled at The Fairmont Waterfront – April 8th / On Display at Pacific Centre April 9th-24th

The hotel industry goes through tons of bed linens each year. In response, Eco Fashion Week is teaming up with their hotel partner to create “The Waterfront Kimono Design Con- test”. EFW has selected 8 emerging designers to transform the used linens from the Fair- mont Waterfront to design fashionable, functional and editorial worthy Kimonos. The unveil- ing of the Kimonos will take place at EFW’s press conference, on April 8th 2015, hosted by Fairmont Waterfront. The Kimonos will be exhibited at Pacific Centre until April 9th – April 24th, last day of EFW. During that time the public will be invited to vote on the top three winners. Prizes include: 1st place: $1000, 2nd place: $500, 3rd place $250.

Eco Fashion Week (EFW) is a non-profit organization dedicated to stimulating the growth and development of sustainable practices in the fashion/clothing industry. 

Eco Fashion Week (EFW) is a non-profit organization dedicated to stimulating the growth and development of sustainable practices in the fashion/clothing industry.

The Canadian capital of conscious living is undoubtedly Vancouver, and with the successes of Eco Fashion Week (EFW) over the years the city has established itself as an international hub for sustainable style.

The clothing, textile and fashion industry represents more than $300 billion of annual revenue worldwide and is one of the most damaging industries to our planet. EFW educates and guides the apparel and textile industry towards the most responsible ways of designing, manufacturing, distributing, marketing and selling their products and at the same time informs and inspires the sustainable-minded consumer on their approach to using and disposing of their clothes.


1. To educate and guide the apparel and textile industry towards more responsible ways of designing, manufacturing, distributing, marketing and selling their products.

2. To become a premium tool for retailers, distributors and agents to discover major sustainable brands and develop business relationships.

3. To inform the consumer on how to buy, use and dispose of clothes ethically.

4. To appeal to culturally-conscious, forward thinking individuals and celebrities who respond to design, fashion, art and lifestyle.

5. To establish Vancouver as a global destination for responsible fashion and couture, strengthening its image as a green, progressive, and trendsetting city.


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Written by: Krista McKenna, @kmckennaSC

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Social City Networking INC.: SOCIAL in the CITY 2015


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